Template notice: this is a starting draft covering the essentials for a Canadian insurance-lead business. It should be reviewed by a lawyer familiar with PIPEDA and provincial insurance regulations before this goes live with real traffic.

Quotavo · High Demand Leads

Privacy Policy

Last updated: [insert date]

This Privacy Policy explains how Quotavo and High Demand Leads ("we," "us," or "our") collect, use, and share your personal information when you visit our websites or submit a form requesting an insurance quote or lead information.

1. Information we collect

When you submit a quote request form, we may collect:

Contact information (name, phone number, email address)
Demographic information (age or date of birth, sex, province of residence, marital status)
Insurance-related information (coverage type, coverage amount, smoking status, existing coverage, health information you choose to provide)
Technical information (IP address, browser type, device type, and how you arrived at our site, including ad click data)

2. How we use your information

We use the information you provide to:

Match you with a licensed insurance agent or agency who can discuss coverage options with you
Improve our website, forms, and advertising
Measure and optimize the performance of our advertising campaigns (see Section 5, Cookies and Tracking)

We are a lead-matching service. We do not provide insurance advice, and we do not sell insurance policies directly.

3. Sharing your information

By submitting a form, you consent to having your information shared with one or more licensed insurance agents or agencies who may contact you by phone, email, or text message regarding insurance coverage. We do not sell your personal information to unrelated third parties for their own marketing purposes.

4. Your consent and how to withdraw it

You may withdraw your consent to be contacted at any time by replying "stop" to any text message, following the unsubscribe instructions in any email, or by contacting us directly using the information in Section 7.

5. Cookies and tracking

We use tracking technologies, including the Meta (Facebook/Instagram) Pixel, to understand how visitors interact with our ads and website, and to measure the effectiveness of our advertising. These technologies may collect information about your browsing activity on our site. You can manage cookie preferences through your browser settings and manage ad preferences through your Meta account settings.

6. Data retention and security

We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. We take reasonable administrative and technical measures to protect your information, but no method of transmission or storage is completely secure.

7. Contact us

If you have questions about this policy or wish to access, correct, or delete your personal information, contact us at:
[insert business email]

8. Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated "last updated" date.